Tamashii
From 2024
A tailor-made e-commerce project for Tamashii®, designed to translate values, symbols, and collections into a seamless online experience.
A digital space that reflects the brand's Tibetan roots and takes users on a journey of meaning.
We designed and developed Tamashii®'s new e-commerce site, creating an essential and immersive digital experience that reflects the soul of the brand and its roots in Tibetan tradition. The site is designed to guide users smoothly through the collections and their meanings, where simplicity, wisdom, and compassion become the guiding principles of the journey, just like the bracelets themselves.
A minimalist and contemplative aesthetic, characterised by soft tones and an essential visual rhythm.
The style of the website translates the Tamashii® identity into a clean and contemplative design: neutral and warm colors, ample white space, and an essential visual rhythm allow images and meanings to breathe, enhancing the materials and details of the bracelets. The shopping experience is practical and intuitive: clear navigation between collections and variants, complete product descriptions, and a smooth purchasing process designed to guide the user to checkout with ease.
We have also included Tibetan alphabet lettering on the website, as symbolic identifiers that recall the brand's roots. This evocative detail enhances the atmosphere and makes the experience even more authentic and immersive.
To complete the project, we carried out a dedicated typographic study, selecting a pair of fonts, primary and secondary, capable of reflecting the identity of Tamashii® and ensuring consistency between storytelling and navigation.
In addition, we created the logo animation in After Effects to give movement and recognition to the brand in digital content.
