Mioni Outdoor
From 2023
A communication project to promote products and design details, strengthening the brand identity with a clean, contemporary aesthetic across all touchpoints.
For over 40 years, Mioni has been enhancing outdoor spaces with designer creations that interpret the specific characteristics of each project. The result is a wide range of outdoor coverings, shelters, and pergolas for residential, industrial, and urban use.
Mioni asked us to revamp its brand image, starting with its printed materials. A new graphic layout was developed, which was then adapted for digital use through the management of social media profiles. The new graphic concept aims to emphasize the brand's artisanal savoir-faire, leveraging the elements that characterize Mioni products: design, functionality, and Made in Italy.
We started with the Pergola Catalog, the heart of Mioni's manufacturing experience. The product is the undisputed star of this publication. The catalog is full of evocative settings, accompanied by detailed technical information and a clear presentation of the accessories and finishes available. The product blends into the projects, creating a horizontal narrative that conveys the exclusivity and quality of Mioni pergolas.
For the launch of the new Mioni pergola catalog, we created a dedicated landing page that echoes the aesthetics of the embossed cover, transforming its tactile texture into a refined digital experience. By moving the cursor, light flows across the surface and illuminates the scene, enhancing details and textures.
We have also created practical leaflets to accompany the catalog, designed to present the entire range of Mioni pergolas in a clear and immediate way: a compact, elegant tool that is always ready to consult and share.
Practical and easy to handle, the sample book contains samples of the finishes that will be used to design and create customized solutions in harmony with every requirement in terms of space, function, and aesthetics.
The main objective of the project was to create a website that best reflected the image of the Mioni brand and its core values, offering visitors an engaging and exciting experience. We began with an in-depth analysis of the brand's needs and its customers, to better understand the expectations and preferences of different visitor targets.
The Mioni website development project was a major challenge for our team.
The site features a double menu to offer a complete and intuitive browsing experience. The main menu, located in the header, allows you to browse the product range and view the projects carried out by the company. In addition, there is an expandable hamburger menu on the right, which contains other pages with more detailed information about the company, the services offered, the accessories available, and downloadable resources. This allows visitors to access all the information they need quickly and easily.
The graphic layout of the site has been designed to be clean and minimalist, so as to give greater prominence to the product and project photos, highlighting their details. We chose neutral colours, contrasting with the brand colour, to create a relaxing and elegant atmosphere. The font was chosen to ensure maximum legibility and facilitate reading of the content.
To offer even more interactive navigation, a configurator was designed for the individual product page that allows users to choose the finishes for pergolas and canopies and immediately see a preview. Thanks to this tool, visitors can customize products according to their needs and tastes.
We managed Mioni's social media profiles in an integrated manner: from defining the strategy and editorial content to creating photos, videos, and graphics, right through to writing copy and publishing.
We give voice to the outdoors Mioni: from vision to publication, a continuous narrative made up of images, details and atmosphere.
A coherent and recognizable narrative, designed to enhance products, design details, and outdoor lifestyles, while maintaining a clean and contemporary aesthetic.
