Marsell
From 2023
The uniqueness of the Marsèll brand is encapsulated in the “Forma” website, a multidisciplinary collection designed to showcase the brand's creative universe through collaborations, projects, and initiatives with artists and designers. An editorial and visual space that connects research, aesthetics, and experimentation.
Aesthetics and technology come together in a product and communication style that is original and authentic.
“Forma” is the new digital project developed to showcase and archive the Marsèll universe. The graphic concept fully reflects the aesthetics of the e-commerce site, favoring a minimalist, refined style, where the predominance of white leaves space and enhances the photographs and videos. The user experience is fluid and dynamic, and the user interface has been deliberately stripped of any superfluous elements to enhance the uniqueness of the multimedia content.
A digital journey that guides users on a discovery of the world of Marsèll, a brand that, since its foundation, has actively supported young artists and produced exhibitions, performances, and various artistic initiatives, honoring maximum freedom of expression in its authenticity.
Development of an e-commerce platform dedicated to wholesalers, customized according to the sales logic for the company's B2B channel.
During COVID-19, the company had to rethink its business, saving one of the most important levers for modern brands: the presentation of collections to buyers. This is where our project to develop a B2B e-commerce platform, customized according to the brand's sales logic, began.
