Intrapan
From 2023
A comprehensive communication project: from the website and visual identity to the restyling of packaging and printed materials, through to the creation of social media content and the production of a corporate video.
The Intrapan brand asked us to oversee the redesign of its corporate website. We wanted to create a virtual space that fully reflected the spirit of this family business, known for its superior products and the artisanal care with which they are made.
The site has an intuitive design, featuring a double menu that ensures simple and complete navigation. The main menu, located in the header, allows visitors to explore the different product lines or navigate to specific sectors such as large-scale distribution, Horeca, and vending, the three reference markets for Intrapan. At the same time, an expandable hamburger menu on the left hosts pages with in-depth information about the brand, including “Our commitment,” “Our method,” “Our bread,” and topics such as sustainability.
To further enrich the user experience, we have implemented engaging animations and micro-interactions that dynamically reveal themselves as users scroll down the page. These interactive elements are designed to capture the user's attention and make browsing a visually stimulating and engaging experience.
We designed and created new packaging for the sandwich and bruschetta line, completely rethinking the graphic layout compared to previous versions. A total restyling, designed to make the product immediately recognisable on the shelf and enhance its perception.
The new style is more lively and contemporary: rich colors, clear color codes for tastes, and a visual language consistent with the identity we have also developed for the website. A more “premium” and competitive image, designed to increase attractiveness in large-scale retail and strengthen the brand's power.
A more vibrant design, consistent with the brand's new identity.
We created a series of coordinated printed materials, from company profiles to product brochures, to present the brand and products in a clear and recognizable way. A contemporary editorial and graphic design project, with bright colors and a strong visual hierarchy, designed to be effective in commercial settings, at trade fairs, and in presentation materials.
Much more than a corporate video. An emotional story that opens the doors of the company and takes the viewer behind the scenes, through production departments, warehouses, and offices. A journey among people, gestures, and attention to detail, designed to highlight the strength of the brand and the care that accompanies every stage of the work.
A journey behind the scenes, among gestures, people, and daily rhythms.
We designed and created social media content based on a creative concept consistent with the brand's new identity, divided into sections, formats, and storytelling designed to highlight the product, ingredients, and moments of consumption.
The production included photo shoots, coordinated graphics, and animated videos, designed to maintain a recognisable and dynamic feed. A lively and contemporary visual system, capable of capturing attention and strengthening the brand's presence on social media channels.
